Profile

Hopper Ben

Ben Hopper

Digital Marketing Specialist

Name:Ben Hopper
Address:Memphis, TN
Phone:(901) 834-9607
Email:cantstopthehopp@gmail.com

Work Experience

2016 - present

Wunderman

Digital Marketing Analyst

Worked with SEO and media teams to provide analysis of paid and organic efforts for a broad range of clients including international ecommerce, healthcare, and retail services. Produced reports and presentations to inform strategic decision makers internally and client facing. Developed tagging requirements and deployed tracking tags to ensure KPIs are being measured correctly. Platforms and technologies regularly used:

  • Google DoubleClick
  • Google Analytics 360
  • Adobe Analytics (formerly Omniture SiteCatalyst)
  • Google Tag Manager
2014 - 2016

Archer Malmo

Digital Marketing Analyst

Monitored the performance of digital marketing campaigns and web traffic analytics for various clients of Archer Malmo. As a member of the Digital Strategy team, also assisted in the optimization of these campaigns using my analysis.

The kinds of campaigns analyzed included:

  • Search Engine Marketing (SEM) campaigns using Pay-Per-Click (PPC) ads
  • Real-Time-Bidding (RTB) display banner ads
  • Video ads on YouTube
  • Email marketing

Programs/platforms used included:

  • Google AdWords
  • Bing Ads
  • Google Analytics
  • Google Tag Manager
  • ExactTarget
  • The Trade Desk
  • DOMO
  • Basecamp
  • Acquisio
2012 - present

Trinity Reformed Baptist Church

Communications Specialist

Redesigned the website and added several pages of fresh content that was search engine optimized (SEO). Also set up accounts for the church on several social media pages including Facebook, Google+, Twitter, and YouTube and post original content to them.  Track the traffic to the site using Google Analytics and Google Tag Manager. Make changes to the site as needed based on analysis.

2010 - 2011

Lab Four

Research Assistant

Main role at Lab Four was to conduct research in eLearning and its potential benefits for professionals.

In addition to research, wrote several dozen pages of content for the company website, edited the existing content, and ensured the site was search engine optimized (SEO). Also wrote proposals, white papers, letters, and edited many other documents.

2009 - 2010

Southern Security Federal Credit Union

Marketing Intern

Wrote articles for printed newsletter distributed to over 18,000 members of the credit union.

Wrote and edited content on credit union website and boosted site’s search engine rankings to the first page through search engine optimization (SEO).

Began work on developing new website and social media profiles.

Compiled documents from different departments and formatted them for the credit union’s Policies and Procedures Manual – a 500 page document.

2009 - 2009

David Yawn Communications

Communications Intern

Drafted and edited articles and memos for a variety of business clients. Edited several chapters of a biographical book David Yawn ghost wrote for Brian Pecon, former VP at FedEx. Called business clients to set up meetings.

Education

2006 - 2010

Christian Brothers University

B.A. in English for Corporate Communications

G.P.A. – 3.4/4.0

Minored in Business Administration

Made Dean’s List 3 semesters

Awarded the Buckman Scholarship

Certifications

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