Worked with SEO and media teams to provide analysis of paid and organic efforts for a broad range of clients including international ecommerce, healthcare, and retail services. Produced reports and presentations to inform strategic decision makers internally and client facing. Developed tagging requirements and deployed tracking tags to ensure KPIs are being measured correctly. Platforms and technologies regularly used:

  • Google DoubleClick
  • Google Analytics 360
  • Adobe Analytics (formerly Omniture SiteCatalyst)
  • Google Tag Manager
Work Experience


David Yawn Communications

Drafted and edited articles and memos for a variety of business clients. Edited several chapters of a biographical book David Yawn ghost wrote for Brian Pecon, former VP at FedEx. Called business clients to set up meetings.

Work Experience


Southern Security Federal Credit Union

Wrote articles for printed newsletter distributed to over 18,000 members of the credit union.

Wrote and edited content on credit union website and boosted site’s search engine rankings to the first page through search engine optimization (SEO).

Began work on developing new website and social media profiles.

Compiled documents from different departments and formatted them for the credit union’s Policies and Procedures Manual – a 500 page document.

Work Experience


Lab Four

Main role at Lab Four was to conduct research in eLearning and its potential benefits for professionals.

In addition to research, wrote several dozen pages of content for the company website, edited the existing content, and ensured the site was search engine optimized (SEO). Also wrote proposals, white papers, letters, and edited many other documents.

Work Experience


Trinity Reformed Baptist Church

Redesigned the website and added several pages of fresh content that was search engine optimized (SEO). Also set up accounts for the church on several social media pages including Facebook, Google+, Twitter, and YouTube and post original content to them.  Track the traffic to the site using Google Analytics and Google Tag Manager. Make changes to the site as needed based on analysis.

Work Experience


Archer Malmo

Monitored the performance of digital marketing campaigns and web traffic analytics for various clients of Archer Malmo. As a member of the Digital Strategy team, also assisted in the optimization of these campaigns using my analysis.

The kinds of campaigns analyzed included:

  • Search Engine Marketing (SEM) campaigns using Pay-Per-Click (PPC) ads
  • Real-Time-Bidding (RTB) display banner ads
  • Video ads on YouTube
  • Email marketing

Programs/platforms used included:

  • Google AdWords
  • Bing Ads
  • Google Analytics
  • Google Tag Manager
  • ExactTarget
  • The Trade Desk
  • DOMO
  • Basecamp
  • Acquisio
Work Experience