Archer Malmo

I monitor the performance of digital marketing campaigns and web traffic analytics for various clients of Archer Malmo. As a member of the Digital Strategy team, I also assist in the optimization of these campaigns using my analysis.

The kinds of campaigns I analyze include:

  • Search Engine Marketing (SEM) campaigns using Pay-Per-Click (PPC) ads
  • Real-Time-Bidding (RTB) display banner ads
  • Video ads on YouTube
  • Email marketing

Programs/platforms I use include:

  • Google AdWords
  • Bind Ads
  • Google Analytics
  • ExactTarget
  • The Trade Desk
  • DOMO
  • Basecamp
  • Acquisio