Archer Malmo

Monitored the performance of digital marketing campaigns and web traffic analytics for various clients of Archer Malmo. As a member of the Digital Strategy team, also assisted in the optimization of these campaigns using my analysis.

The kinds of campaigns analyzed included:

  • Search Engine Marketing (SEM) campaigns using Pay-Per-Click (PPC) ads
  • Real-Time-Bidding (RTB) display banner ads
  • Video ads on YouTube
  • Email marketing
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Programs/platforms used included:

  • Google AdWords
  • Bing Ads
  • Google Analytics
  • Google Tag Manager
  • ExactTarget
  • The Trade Desk
  • DOMO
  • Basecamp
  • Acquisio