Archer Malmo
Monitored the performance of digital marketing campaigns and web traffic analytics for various clients of Archer Malmo. As a member of the Digital Strategy team, also assisted in the optimization of these campaigns using my analysis.
The kinds of campaigns analyzed included:
- Search Engine Marketing (SEM) campaigns using Pay-Per-Click (PPC) ads
- Real-Time-Bidding (RTB) display banner ads
- Video ads on YouTube
- Email marketing Â
Programs/platforms used included:
- Google AdWords
- Bing Ads
- Google Analytics
- Google Tag Manager
- ExactTarget
- The Trade Desk
- DOMO
- Basecamp
- Acquisio