Worked with SEO and media teams to provide analysis of paid and organic efforts for a broad range of clients including international ecommerce, healthcare, and retail services. Produced reports and presentations to inform strategic decision makers internally and client facing. Developed tagging requirements and deployed tracking tags to ensure KPIs are being measured correctly. Platforms and technologies regularly used:

  • Google DoubleClick
  • Google Analytics 360
  • Adobe Analytics (formerly Omniture SiteCatalyst)
  • Google Tag Manager